Tesla is jacking up the price of its Full Self-Driving feature from $12,000 to $15,000 in the second hike of 2022
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- Elon Musk said the cost of Tesla's Full Self-Driving feature will soon rise to $15,000 in North America.
- It marks the second hike of 2022, after it went from $10,000 to $12,000 in January.
- Musk has said previously that the price of FSD will rise as it becomes more sophisticated.
Tesla CEO Elon Musk tweeted Sunday the company is raising the price of its Full Self-Driving feature to $15,000 in North America, marking the second hike of the year.
It means the price of FSD, Tesla's assisted-driving system, jumps by 25% on September 5 from its current $12,000. Tesla hiked the pricetag to that level from from $10,000 in January.
Musk didn't give a reason for the latest price jump but has said previously the cost of FSD will rise as it becomes more sophisticated.
He said Sunday that the latest price jump would coincide with a wider release of the beta version of the latest iteration of FSD software.
FSD is also offered as a $199-a-month subscription but Musk didn't comment on whether that would rise in price.
Tesla didn't immediately respond to Insider when asked for comment on why it's raising the price of FSD.
Presently, FSD doesn't make a Tesla vehicle fully autonomous but allows the car to change lanes and park automatically, among other things. Tesla instructs drivers to keep their hands on the wheel at all times in case they need to intervene.
Musk tweeted in May 2020 the price of FSD would rise as the software gets "closer to full self-driving capability," adding that FSD could eventually cost more than $100,000.
The cost of Tesla vehicles has also been creeping up, with the price of its cheapest car rising by $10,000 from March 2021 to March 2022. This reflects broader trends in the auto industry, where prices have been driven up by a computer chip shortage and increasingly expensive raw materials.
Tesla's self-driving tech is the subject of regulatory scrutiny. The National Highway Traffic Safety Administration announced in June it was expanding a probe into Tesla's Autopilot driver-assistance function, a suite of features which can include FSD if customers pay extra.
Separately, the NHTSA is investigating reports from over 750 Tesla drivers who said their cars unexpectedly slammed on the brakes.
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