Taco Bell's CEO says the chain's 'magic formula' is fueling growth as rivals fall flat
Taco Bell outperformed the rest of the fast-food segment in Q4, posting growth in same-store sales while other chains struggled to remain flat. Duane Prokop/Getty Images for Taco Bell Taco Bell delivered 7% same-store sales growth in Q4, outpacing the rest of the fast food category. CEO Sean Tresvant sat down with Business Insider to explain the secret to the chain's success. Tresvant said Taco Bell's advantage lies in its value perception, innovation, and customer loyalty. Taco Bell CEO Sean Tresvant has a simple explanation for why his brand keeps winning while much of the fast-food industry is struggling: it's doing more than one thing well at once. "When you look at being a buzzy brand, you look at value, you look at digital, you look at category entry points and innovation, and all those things are working in concert with each other," Tresvant told Business Insider. "Other brands can do one or two. When we do it, we get all four right, and we...
