A top Booking.com exec shares his go-to AI prompt
Booking.com chief business officer James Waters. Booking.com Booking.com's chief business officer said he uses AI to analyze how rivals are tackling strategic problems. James Waters, who oversees areas like product, said AI helps with research that would otherwise take days. The company is also tracking AI spending and working to give teams greater visibility into token usage. Booking.com's James Waters has a new team for opposition research — their names are Claude, Gemini, and ChatGPT. The online travel giant's chief business officer told Business Insider that one of his favorite AI prompts is essentially for competitive analysis. He said he asks AI models to break down how rivals, digital platforms, and technology companies tackle major strategic problems. "That for me is super powerful," he said, "because I could theoretically do that research myself, but it would take days." Recently, he used Anthropic's Claude to look at customer reviews — from...
