The Alex Cooper-Alix Earle drama is more than just influencer beef
Alix Earle and Alex Cooper. Steve Granitz/FilmMagic; Jesse Grant/2026GG/Penske Media via Getty Images This post originally appeared in the Business Insider Today newsletter. You can sign up for Business Insider's daily newsletter here . It's an Alex/ix off. There's drama between two of the biggest personalities in digital media: Alex Cooper and Alix Earle. Whether you're obsessed or oblivious, there are real business implications at stake. Let's break it all down. What's going on? This week, Cooper posted a video calling out Earle, who used to work for her, for reposting a not-so-nice TikTok about her. (It referred to Cooper as an "ambulance chaser," among other things.) Cooper encouraged Earle to "say what you got to say about me," to which Earle commented, "Okay on it!!" The collective internet is now losing its mind as we all await Earle's response. So what if influencers are fighting? Just calling these two ...
