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Vinted wants to be America's next shopping addiction

Vinted is an online secondhand fashion marketplace. It also runs a shipping service, Vinted Go. Loic VENANCE / AFP via Getty Images Lithuanian-founded resale platform Vinted recently reached a valuation of €8 billion ($9.3 billion). Through continuous expansion, the company is dominating the resale market across Europe. Vinted Marketplace CEO Adam Jay said the company believes it can recreate that success in the US. Jamie-Lee Luckett first downloaded resale app Vinted in 2023, after wanting to make some extra cash to take her three children on a staycation in the UK. Since then, she has made over £5,700 ($7,600) in sales on Vinted and regularly posts on Instagram and TikTok about the benefits of shopping secondhand and how to use the site to make money online. "I got the bug and now regularly buy and sell," Luckett, who is 36 years old and works for an educational resource company, told Business Insider. "It's definitely where I get most sales," Luckett said. ...

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