A 60-year-old entrepreneur who sells Pokémon cards and other collectibles saw sales surge 200% after he leaned into live selling
John Keeble/Getty Images Scott Wool has been in the collectibles business for decades. Thanks to his push into live selling, sales are growing like never before. Live commerce allows sellers to answer questions and respond to customer feedback in real time. Scott Wool, 60, has been in the collectibles business for decades, selling Pokémon cards, toys, comics, and sports memorabilia. Running a business has been a "roller coaster of a ride," he told Business Insider. He nearly went bankrupt in 2013. About 13 years later, sales are growing like never before. Between January 2025 and January 2026, his eBay sales have spiked 200%, according to a screenshot of his seller dashboard. He credits that jump to two things: a boom in collectible card games, especially Pokémon, and his company's push into livestreaming. Wool got into collectibles in his early 20s, when he approached the owner of a local comic-book store and asked if he could buy into the business. The own...
