Behind the Coachella glamour: How much influencers actually get paid
VALERIE MACON / AFP via Getty Images Coachella attracts a stampede of creators and brands. It's become a major networking event, and the connections can be more valuable than the paydays. "It's called the 'Influencer Olympics' for a reason," one talent manager said. Naomi Genota spent well over a thousand dollars to get to her first-ever Coachella . Flight: $350. General admission tickets (with a California resident discount): $649. Shuttle bus to the grounds: $150. Hotel: Credit card points. Trendy outfits (mostly thrifted): under $100. "I was originally only going with my friends and family for this," Genota, a content creator with 41,000 Instagram followers, told Business Insider. As the dates quickly approached, Genota was able to tack on Coachella content to a longer-term brand partnership , which will help cover the costs. "It's now a business trip," she said. "It's not the lavish, elaborate Coachella collab...
