Naomi Osaka's big Labubu bling is making the US Open's fashion extra fun

Naomi Osaka holding up a red bejeweled Labubu. She's wearing a red jacket covered in red rhinestones, and red rhinestone roses in her hair.
Naomi Osaka showed off her bejeweled Labubu at the US Open.
  • Naomi Osaka is a Labubu fan, and she likes them bejeweled.
  • The tennis player showed off her bejeweled Labubus, of which she has at least four, at the US Open.
  • The dolls' names, Billie Jean Bling and Arthur Flash, are inspired by famous tennis players.

Top-tier tennis wasn't the only thing on display at the US Open — Naomi Osaka's blinged-out, bejeweled Labubu dolls also came to play.

The Japanese tennis player delighted crowds at the US Open in New York City this week by showing off her Labubu dolls, of which she has at least four.

But they're not just any other Labubus — they're sparkly, bejewelled, and holding tiny tennis rackets. Osaka, 27, also said she's given the customized dolls names inspired by famous American tennis players.

"This is my Labubu, she's named Billie Jean Bling," Osaka told a reporter on August 26, holding back laughter. "Not Billie Jean King, Billie Jean Bling."

Billie Jean King, 81, is an American tennis legend who won 39 Grand Slam titles.

Osaka's Labubu was covered in red rhinestones from the tips of its pointy ears to its feet, and its racket was encrusted with deep blue rhinestones.

Naomi Osaka's hand holding up her bejeweled Labubu.
Osaka showed off her "Billie Jean Bling" Labubu at the US Open.

Osaka, meanwhile, arrived at the match in a sparkly red Nike dress with rhinestone-encrusted roses in her braided hair. She won the game against her Belgian opponent, Greet Minnen.

Naomi Osaka of Japan reacting while playing tennis at the US Open. She's wearing a red Nike dress embellished with red rhinestones, a Nike visor, and red bejeweled roses in her hair.
Osaka wore a sparkly red dress by Nike for her match against Greet Minnen from Belgium.

Then, on August 28, when she faced the US's Hailey Baptiste, she introduced her second Labubu to the crowd.

"And then, this is my day Labubu," Osaka, wearing a bejewelled purple Nike dress this time, said to a reporter.

A purple bejeweled Labubu doll holding a mini purple tennis racket.
Naomi Osaka's second Labubu is named "Arthur Flash."

"So we decided he's a he, and his name is Arthur Flash, so like Arthur Ashe, but Arthur Flash," she added, drawing cheers from the audience. Arthur Ashe was an American professional tennis player who won three Grand Slam singles titles.

The second Labubu, which was hanging from her bag, was encrusted with white, blue, and purple rhinestones.

And on August 30, she unveiled her third Labubu, called "LaBillieBoo."

A Labubu doll next to a tennis racket. It's encrusted with black and silver rhinestones and has red glasses and a mini tennis racket.
Osaka's third Labubu is named "LaBillieBoo."

"Modelled after the real Billie Jean King because I had a Billie Jean Bling. So this is 'LaBillieBoo,'" she told a reporter.

The Labubu wore a miniature version of the player's signature red glasses.

Osaka told the reporter she saw a comment that said King wanted a Labubu, so her team made "LaBillieBoo" for King.

But she wasn't done showing off her collection. On September 1, the day of her match with the US's Coco Gauff, she introduced her fourth Labubu.

This was a white bejeweled one, which she said she had named "Althea Glitterson," after American tennis player and golfer Althea Gibson.

Naomi Osaka of Japan shows off her Labubu Althea Glitterson while talking to the media after defeating Coco Gauff of the United States in the fourth round on Day 9 of the US Open at USTA Billie Jean King National Tennis Center on September 01, 2025 in New York City
Osaka introduced her fourth Labubu of the tournament, "Althea Glitterson," on September 1.

Osaka's representative told Business Insider that the player's Labubu dolls were customized by the New York City artist and designer Kerin Rose Gold.

"They were custom-made to match the crystals on each of her daytime and nighttime Nike on-court outfits at the US Open," the representative said.

Osaka isn't the only celebrity who has publicly declared themselves a fan of the viral toy made by the Chinese toymaker Pop Mart. Lady Gaga, Dua Lipa, Rihanna, and several K-pop stars, such as Blackpink's Lisa and Seventeen's Joshua, have been seen with Labubus.

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