Stephen King jokes that Mike Lindell's My Pillow will soon be the only advertiser left on Twitter

Elon Musk and Stephen King.

Britta Pedersen / POOL / AFP / Lou Rocco/Disney General Entertainment Content via Getty Images

• Stephen King has slammed Elon Musk on Twitter again.
• The award-winning author took aim at Twitter's ongoing advertising problems.
• The author has sparred with Musk multiple times since the billionaire's Twitter takeover.

Stephen King has continued his Twitter feud with Elon Musk, this time taking aim at Twitter's ongoing advertising problems.

"Pretty soon the only advertiser left on Twitter will be My Pillow," the best-selling author tweeted on Tuesday, referring to the bedding company led by controversial Donald Trump supporter and conspiracy theorist Mike Lindell.

Twitter has been struggling to retain some advertisers that are nervous about Musk's new vision for the social-media platform.

In less than a month Twitter has lost half of its top 100 advertisers, according to a report from media watchdog, Media Matters. According to the research, 50 of Twitter's top 100 advertisers have either announced or seemingly stopped advertising on the platform.

Musk responded to King's latest jibe with a joke poking fun at the tweet: "Is My Pillow actually a great pillow? Now I'm curious."

My Pillow CEO Lindell was permanently banned from Twitter in 2021 over election misinformation. He briefly reappeared on the platform in May, but was suspended again for violating Twitter's evasion policy.

Despite Elon Musk reinstating some banned accounts last week, Lindell's Twitter suspension has yet not been lifted.

King also mocked Musk's decision to reinstate former US president Donald Trump's Twitter account.

"Speaking of bad jokes, Elon Musk says Trump can get back on Twitter," the author said on Monday.

King has sparred with Twitter's new owner multiple times since Musk bought the platform. The author originally criticized Musk's plans to charge users for Twitter verification and later slammed the new CEO's vision for Twitter, saying he preferred the platform in "pre-Musk days."

Representatives for Musk did not immediately respond to Insider's request for comment.

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