Amazon is opening a clothing store called 'Amazon Style' — and you'll have to use your phone to get the size and color you want

The shop floor of Amazon's upcoming clothing store Amazon Style.

Amazon

• Amazon is opening a brick-and-mortar clothing store later this year.
• The store, called Amazon Style, will be in Los Angeles.
• Shoppers will need to use the Amazon app to view different sizes and colors for items of clothing.

Amazon will be opening a brick-and-mortar clothing store later this year called "Amazon Style," the company announced Thursday.

The store will be located in Los Angeles and will feature a range of brands.

"You'll find everything from the $10 basic to the designer jeans to the $400 timeless piece," managing director of Amazon Style Simoina Vasen told CNBC.

"We want to meet every budget and every price point," Vasen added.

Amazon Style will rely heavily on technology for its shopping experience according to the company's press release. The shop floor will feature "display items" which will showcase a product in just one size and color. Shoppers will have to use the Amazon app to see more options.

Shoppers will need to use the Amazon Style app to find the size and color they want.

Amazon

Customers also won't have to carry items to fitting rooms. Instead, they'll scan a QR code for an item and have it added to a fitting room for them.

Once in the fitting rooms, shoppers will also be able to request different styles and sizes via a touchscreen. A store employee will drop off the requested items.

Shoppers will also be able to use Amazon's palm-scanning payment system, Amazon One, at the checkout.

This isn't Amazon's first venture into physical stores. The tech giant bought supermarket chain Whole Foods in 2017. In 2018, it opened its first cashierless Amazon Go convenience store, and it has recently begun expanding its own-brand supermarket Amazon Fresh.

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