The new Barbie movie used so much pink paint on set that it caused an international shortage, according to its production designer
Warner Bros. Pictures
- The new Barbie movie used so much pink paint on set that it caused an international shortage.
- Production designer Sarah Greenwood told Architectural Digest the "world ran out of pink."
- "Barbiecore," the pink-heavy aesthetic of the movie, has gone viral on social media in recent months.
Greta Gerwig's new Barbie movie pays homage to the iconic pink color the doll is famous for by dripping the set in paint of the shade, apparently causing an international shortage, according to interiors magazine Architectural Digest.
Gerwig told Architectural Digest via email that she hired production designer Sarah Greenwood and set decorator Katie Spencer to design the Barbie Dreamhouse — a dollhouse the character lives in — at Warner Bros. Studio just outside of London.
The director — who brought classic tales like Snow White and Little Women to the big screen — insisted that everything on set had to be pink because "maintaining the 'kid-ness' was paramount."
"I wanted the pinks to be very bright, and everything to be almost too much," she said adding that she didn't want to forget "what made me love Barbie when I was a little girl."
Greenwood told the magazine that constructing the set resulted in an international shortage of the fluorescent shade of Rosco paints.
"The world ran out of pink," she told Architectural Digest.
Gerwig wanted to create a feeling of "authentic artificiality" for the set and even used a hand-painted backdrop of the sky and the mountains rather than CGI.
The hotly anticipated movie is set to hit theaters on July 21 and features a star-studded cast including Margot Robbie as Barbie, Ryan Gosling as her boyfriend Ken, Emma Mackey, and Kate McKinnon.
A recently released trailer shows that the color pink wasn't just reserved for outfits and furniture, but a pink hue can be seen added to the scenery and landscape.
In one clip the Barbie Dreamhouse can be seen featuring a pink slide that descends into a pool, a pink shower, a pink bed, and lots of other pink accessories.
Trailers and promotion around the movie have accelerated interest in the "Barbiecore" aesthetic sending shoppers into a frenzy to get their hands on pink outfits and items, according to data from fashion search platform Lyst. The Barbiecore hashtag on TikTok, for example, has 342.3 million views.
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