Merrill Lynch has ushered in changes for its storied 'thundering herd' of financial advisors
Brian Ach/AP Images for Bank of America Merrill Lynch
- Merrill Lynch Wealth Management made a string of changes for advisors and trainees in 2021.
- The firm rolled out "Project Thunder" this fall and overhauled its training program this spring.
- Insider is tracking the latest Merrill news and updates here.
Merrill Lynch Wealth Management made changes for its force of financial advisors this year as it navigates some advisor exits, a fierce competitive environment, and a newly reorganized training program.
The updates have been wide-ranging and are aimed at addressing concerns advisors have expressed to leaders.
Merrill, among the world's largest wealth managers with some $3.1 trillion in client balances, started revamping its training program that dates back to the 1940s. Since Merrill has stopped hiring experienced advisors from competitors in recent years, its program has become a crucial source of bringing up new talent.
The changes this spring came after months of uncertainty for participants in its training program, where cold-calling potential clients was paused after the business found instances of violating do-not-call lists.
In the fall, Merrill started rolling out to advisors weekly updates as part of a campaign meant to address feedback from advisors and stem exits in its ranks. Merrill's competitors, like UBS, Morgan Stanley, and wealth management firms in the independent wealth industry, are poaching large Merrill teams.
Insider is tracking the latest Merrill news here.
Updates for financial advisors
- Merrill Lynch financial advisors explain why they're leaving 'Mother Merrill' in droves, even as the 107-year-old brokerage wows Wall Street with record financial results (December 2021)
- Bank of America is shuffling Merrill Lynch's senior leadership across the US. Here are the details. (December 2021)
- Merrill Lynch is taking a page from JPMorgan in how it's paying financial advisors as the wealth industry's turf war rages on (October 2021)
- Merrill Lynch is lowering minimums for wealth clients to get in on alternative investments as Wall Street muscles into private equity for the masses (October 2021)
- Leaked recording: Merrill Lynch president Andy Sieg, acknowledging past frustrations, tells advisors big pay changes are done for now (September 2021)
- Merrill Lynch, grappling with talent exits, is highlighting a new mortgages team and software upgrades as 'wins' for advisors (September 2021)
- Merrill Lynch is rolling out a new app and adding trust and estate roles as it looks to keep financial advisors from jumping ship (September 2021)
- Leaked memo: Merrill Lynch unveils more changes as part of its 'Project Thunder' effort to keep advisors from jumping ship (September 2021)
Merrill's next generation of advisors
Keith Bedford/Reuters
- Insiders explain why Merrill trainee advisors are growing frustrated over client referrals and WFH stances after the firm's cold-calling ban (August 2021)
- Merrill Lynch's talent pipeline is showing early signs of getting back on track after months of uncertainty (July 2021)
- Merrill Lynch finally gives advisors in training answers as it bans trainees' cold calling and shortens development program (May 2021)
- Merrill Lynch's advisor training program is on month 9 of a ban on reaching out to prospective clients. Insiders say morale is taking a big hit. (April 2021)
- Merrill Lynch's advisor force is shrinking and junior hiring has slowed. Now the firm is looking to make changes to its key training program. (April 2021)
- Merrill Lynch's pipeline for thousands of new advisors is 'in limbo' as the firm overhauls its training program and deals with ongoing cold-call violations (January 2021)
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