McDonald’s Tests Plant-Based Burger From Beyond Meat
McDonald’s is testing a new plant-based burger in Canada.
Starting Monday, the P.L.T. (plant, lettuce, and tomato) will be available at 28 restaurants in Southwestern Ontario for 12 weeks.
The sandwich, made with a Beyond Meat plant-based patty, is the Golden Arches’ first foray into meatless meals.
The P.L.T. is the same classic Mickey D’s burger you know and hate to love—just without any animal products.
But proper vegans beware: It is cooked on the same grill as other burgers, meat-based products, and eggs.
“Being of service to McDonald’s has been a central and defining goal of mine since founding Beyond Meat over a decade ago,” CEO Ethan Brown said in a statement.
“It comes after a long and productive collaboration to make a delicious plant-based patty that fits seamlessly into McDonald’s menu,” he continued. “And we’re thrilled with the outcome.”
McDonald’s is one of the last major fast-food joints to jump on the meatless bandwagon.
Following White Castle’s lead, rival Burger King in April introduced the Impossible Whopper—a quarter pound of savory flame-grilled plant-based materials made by Impossible Foods.
Beyond Meat, meanwhile, has teamed with Subway and Kentucky Fried Chicken to bring herbivorous meatballs and chicken to their respective menus.
Even Little Caesars offers a meatless sausage on its pizzas.
“We’re excited to hear what customers love about the P.L.T.,” Ann Wahlgren, McDonald’s vice president of global menu strategy, said. “This test allows us to learn more about real-world implications of serving the P.L.T., including customer demand.”
Visit any participating McDonald’s location in Ontario (full list below) through Dec. 23 to try the plant, lettuce, and tomato burger.
Visit one of these McDonald’s locations from Sept. 30 to Dec. 23 for a new plant-based burger called the P.L.T. (via McDonald’s)
Or stay home and cook one yourself.
The Impossible Burger made its grocery store debut last week in Southern California, hitting the shelves of 27 Gelson’s Markets, from Santa Barbara to San Diego.
And now, the 12-ounce packages are available on the east coast—via Wegmans grocery stores in Maryland, Massachusetts, New York, New Jersey, North Carolina, Pennsylvania, and Virginia, as well as two Manhattan-based Fairway Markets.
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