Newzoo’s Peter Warman: Why big brands are diving into esports sponsorships

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Peter Warman, game industry analyst and CEO of Dutch market researcher Newzoo, started following esports closely in 2013. He started looking into the numbers and comparisons to real world traditional sports, and began making projections about where it was going. Now esports has begun to explode, and Newzoo estimates it will generate $1.7 billion in…Read More

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