Ferrari's polarizing new electric Luce is a bet on a huge untapped market
Ferrari revealed the Luce, its first EV, on Monday. Ferrari Ferrari's first electric car, the Luce, is off to a bad start. The $640,000 EV was torn apart by the internet, sparking a share price drop for Ferrari. Ferrari execs say the Luce aims to win over EV owners. Nowhere has more of those than China. Ferrari's new electric car is off to a bad start in the court of public opinion. The Italian automaker might be more concerned about a market where electric vehicles reign supreme — China. Earlier this week, the internet — and Ferrari's ex-chair — wasted no time in roasting the Luce , a $640,000 five-seat EV designed by legendary former Apple designer Jony Ive. "It risks destroying a legend, and I'm deeply sorry. I hope they at least remove the prancing horse from that car," Luca Cordero di Montezemolo, the revered former Ferrari chairman, who ran the company for nearly 25 years, told Italian media on Tuesday. Social media users compared Ferrari's first-eve...
