I tried Taco Bell's Mountain Dew Baja Blast pie. I can see — and taste — who the fast food restaurant is targeting.
Taco Bell's Mountain Dew Baja Blast pie is targeting a specific audience — and I tried it. Katie Notopoulos/Business Insider Taco Bell is offering a whole Mountain Dew Baja Blast-flavored pie just in time for Thanksgiving. It's part of Taco Bell's push to reach Gen Z customers. And Gen Z loves fun drinks. I sacrificed myself for the job and … tried it. It's surprisingly … good?! Taco Bell just launched a frozen pie that — defying all laws of both chemistry and good taste — is Mountain Dew Baja Blast-flavored. I had to try it myself. Taco Bell ties the pie's release to "Friendsgiving," which makes sense because the holiday is in the purview of the Bell's target Gen Z demographic — and also because your decidedly not Gen Z Aunt Linda would absolutely murder you if you showed up with a bright green pie to your family's Thanksgiving. But more on that later. Let's talk pie. Thursday was the first day the pie was available in stores. I...
