KFC's Colonel is getting a glow-up
KFC's global modernization effort includes a new logo and packaging, menu upgrades, and restaurant redesigns, all aimed at improving the customer experience. KFC KFC is undergoing a global brand overhaul to modernize while keeping its nostalgic elements. The Colonel faces competition in the chicken market, especially in the US, despite global growth. The legacy chain's strategy hinges on digital engagement, new menu items, and immersive experiences. The Colonel is staying put. Almost everything else at KFC is changing. The 74-year-old fried chicken chain is rolling out one of the biggest global brand overhauls in its history, betting that new sauces, specialty beverages, redesigned restaurants, and a refreshed logo and packaging can help it define what executives call the "next chapter of chicken." The challenge is modernizing one of the world's most recognizable restaurant brands without losing the nostalgia and familiarity that made it iconic in the first place...
